March 27, 2019 / Opening hours: 10:00-18:00

Tourism 2.0 or new technologies in the travel industry

Tourism 2.0 or new technologies in the travel industry

Influence of innovative technologies transforms the shape of all habitual things – even in such a field as tourism. You may wonder how that is possible. However, IT solutions have found use here both for tour operators, hoteliers, and travelers.

Artificial intelligence plans ideal vacation

Tourists can find services that help to plan journeys. AI-based apps, for example Travel Genome, are turning into personal pocket tour agents. They accumulate data inputs from different search systems with photos and videos, feedbacks and travel guides, offers from airlines and hotel chains. The user enters queries for desired destinations and the software forms a personalized offering.

For example, the user loves extreme, cycling, vegetarian cuisine, and ancient art. Neural networks will memorize these requirements and draft an unusual plan of journey. Besides, the program factors in financial aspects: preferable prices of airline and railway tickets, accommodation, food, etc. Users can compare the pricing of flights, rent, excursions, look through lists of entertainment venues and ongoing events.

Virtual and augmented reality – use cases for tourists

VR technologies allow travelling from the comfort of your home. Smithsonian Journeys firm offers to visit ‘digital’ Venice. A personal guide accompanies the user in five virtual tours along different places of the town and tells about sightseeing attractions.

When choosing a travel company, the customer does not have to visit the office. One can do it using an AR app. Such apps allow travelers to have a look at the interior of hotel rooms and select the one they like. Combined travelling in the real and 3D worlds is rather interesting. Just imagine that you are sitting on a train and observing sea and ocean waters behind the windows. Sounds fantastic. Eurostar railway service already offers such entertainment activities. The offer is exclusive and available only in Eurostar trains, where passengers receive VR glasses and can connect to free Wi-Fi and find themselves off-road with mermaids and dolphins swimming around.

Augmented reality apps can help to define location and show traffic signs. AR browsers can narrate about the object if you point the camera at it. Such services rely on databases uploaded from the Internet.

IOT Conference: Tourism 2.0 or new technologies in the travel industry 1

Besides, mixed reality technology is used to make excursions, for example, in Darwin Museum. Relevant apps are offered at some hotels, for example, the British hotel called Premier Inn has interactive maps of London that ‘revive’ on the smartphone display.

Machine translation will erase the language barrier

Augmented reality apps paired with machine translation systems allow tourists to feel more comfortable abroad. By just pointing the smartphone camera at unknown symbols, you will see a comprehensible text. You can use Wikitudeor Layarapp for this purpose. Today such programs help to translate even user content rich in idiomatic expressions and dialecticisms.

Smart luggage

Not to spoil your journey with luggage problems, you can track it. There are two options: to fly with Deltaairline and use its special geo service or to buy smart luggage.

Today there are different designs of suitcases. Samsoniteand Samsungwork on a joint project of microchips embedded in cases. Indicators will inform the owner about their location and send alerts in case of tampering attempts. Moreover, companies elaborate on the concept of self-regulating luggage. The passenger puts the luggage on the baggage carousel, the built-in scales measure its weight, and then smart luggage sends the code to the owner’s smartphone, which allows the traveler to get back the suitcases. Other companies including Rimowa and Bluesmart develop similar ideas.

To conclude

New projects, which people have recently treated as science fiction, are outcompeting functional projects. Hostels with automated check-in and check-out features have opened in Stockholm. Passengers board on А380airbuses using biometrics data (by the way, a record has been set in Los Angeles – boarding took just 20 minutes with no staff available thanks to biometrics analysis). Autonomous cars are tested and experts forecast that soon drone taxis will appear.

The further development of technologies will save tourists from troubles during vacations and will allow them to fully immerse in the journey. The world is changing and if you do not use smart gadgets or software, you lag behind life. Enjoying a comfortable journey ensured by innovations and relevant services is better than marring your vacation with small problems.

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